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Design, Illustration, Out-of-Home Media

Look Mom, it’s Barbie!

How do you promote a radio station, targeted primarily to females, ages 24 to 45? You borrow interest from the most iconic female of all time.

This wrapped “Barbie Bus” traveled the streets of Cedar Rapids for well over three years. When the bright pink bus wrap was first introduced, young girls everywhere were begging their moms to chase it down. No joke. When the Barbie Bus was handling school routes, children squirmed with excitement. Barbie was also the chosen mode of transportation for at least one birthday party celebration. Copywriter Chris Lien was challenged with the writing the definitive Barbie euphemism—on his first day on the job no less. We think he nailed it.

Barbie Bus

March 18, 2010/by Bill Basler
Tags: Advertising, branding, Design, identity, iowa, logo, radio
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https://baslerdesign.com/wp-content/uploads/Barbie-1-1a.jpg 800 800 Bill Basler https://baslerdesign.com/wp-content/uploads/Basler-Design-Logo.svg Bill Basler2010-03-18 11:23:302018-07-30 20:39:58Look Mom, it’s Barbie!
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This logo was designed for Gearhart Electric. The concept for this mark was simple—the name Gearhart handled all of the conceptual heavy-lifting. Sometimes—rarely, but sometimes, the process of designing a memorable identity is easy. baslerdesign.com
Amana Heating & Cooling, furnace and air conditioner shipping cartons. Simple, one color execution—black ink on natural kraft cartons. Cartons can be rotated and stacked in different orientations to create an interesting backdrop on a dealer floor. Design also functions as a moving billboard as units are hauled to jobsites—often in an open pickup truck bed. www.baslerdesign.com
#halftone #adobeillustrator #cmyk #progressiveproof
Logo for a group practice of heart surgeons. www.baslerdesign.com
Recyclable "to-go" coffee cups for Haberdapper on Broadstreet, Lake Geneva, Illinois. www.baslerdesign.com
Website design for Haberdapper on Broadstreet, Lake Geneva, Illinois. www.baslerdesign.com
Gift boxes for Haberdapper on Broadstreet, Lake Geneva, Illinois. Manufactured from black industrial pressboard with metal reinforced corners. www.baslerdesign.com
Learn from the past. Apply to the future. www.baslerdesign.com.
Logotype for Offshore Concepts, a limited production boat builder of offshore high performance boats. www.baslerdesign.com

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ZZZZ Z102.9 Logo Z102.9 Mac Bus Detail Move Over Barbie…
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