We’re very lucky.
We have long-term relationships with wonderful, and sometimes demanding clients, many of whom have been with us since day one. We’re not particularly choosy when it comes to new clients, but we do have a few guiding principles that have served us well over the years.
- The client/product must be interesting to us. We cannot get enthused about lima beans.
- All of the marketing in the world can’t overcome a poor reputation. Some companies can’t be fixed. Some products are bad ideas.
- We can’t do it all and we really shouldn’t. We concentrate on work we can be passionate about.
- A deep org chart with no clear decision making/approval process almost never works. Sometimes we’ll get lucky. But most often we’ll implement crappy work while the good stuff sits in a pile of layout pads.