How do you promote Z102.9 to a University of Iowa, music download inclined/payment averse student population? This ad was specifically concepted for this tough crowd, and was featured in the U of I’s student newspaper, The Daily Iowan. The concept for this ad, hit students right where they live—in the world of free music, and wireless connectivity. This ad also ran about the time the Record Industry Association of America (RIAA) was clamping down on illegal music downloads. Given this, a healthy dose of paranoia drove the ad home.
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Basler Design
Work
This logo was designed for Gearhart Electric. The concept for this mark was simple—the name Gearhart handled all of the conceptual heavy-lifting. Sometimes—rarely, but sometimes, the process of designing a memorable identity is easy. baslerdesign.com
Amana Heating & Cooling, furnace and air conditioner shipping cartons. Simple, one color execution—black ink on natural kraft cartons. Cartons can be rotated and stacked in different orientations to create an interesting backdrop on a dealer floor. Design also functions as a moving billboard as units are hauled to jobsites—often in an open pickup truck bed. www.baslerdesign.com
#halftone #adobeillustrator #cmyk #progressiveproof
Logo for a group practice of heart surgeons. www.baslerdesign.com
Recyclable "to-go" coffee cups for Haberdapper on Broadstreet, Lake Geneva, Illinois. www.baslerdesign.com
Website design for Haberdapper on Broadstreet, Lake Geneva, Illinois. www.baslerdesign.com
Gift boxes for Haberdapper on Broadstreet, Lake Geneva, Illinois. Manufactured from black industrial pressboard with metal reinforced corners. www.baslerdesign.com
Learn from the past. Apply to the future. www.baslerdesign.com.
Logotype for Offshore Concepts, a limited production boat builder of offshore high performance boats. www.baslerdesign.com