Our relationship with Rob Norton at Z102.9 goes back some 18 years. “But Z102.9 has only been on the air for 12 years,” you say? Well, this is true. Rob’s relationship with Basler Design Group goes back to about 1992, when he, and partner Eliot Keller, owned another iconic Rock radio station, KRNA, based in Iowa City, Iowa. We collaborated on many projects for KRNA, as well as Q103, the predecessor to Z102.9.
This is an overview brochure that Z102.9 advertising sales staff would use to promote the station to potential advertisers. This piece was designed to have the simplicity of a flip-chart—simple compelling statements, presented with memorable imagery.
For all of you graphic design history buffs out there, this piece was executed with Quark Xpress 3.3, Photoshop 3.0 aka Big Electric Cat. It seems like a lifetime ago, but, conceptually, this piece has stood the test of time very well.