Hip Cat? Hepcat.

If you’re new school you say hip cat. Old school, hepcat. Either way, this Iowa City Jazz Festival Program ad for M.C. Ginsberg Jewelers is about cool as they come—a well thought out headline, and smoky, ethereal design. Advertising becomes magical when it seems this simple.

Chris Lien was the copywriter on this piece, with design handled by Bill Basler. Typographic elements are Clarendon—a current and long-term studio favorite.