For about the last year or so, we have been working with Haberdapper, a men’s clothing store in Lake Geneva, Wisconsin. Basler Design Group developed Haberdapper’s identity program, signage, store interior and point-of-sale needs, as well as email marketing and advertising components. We have quite a lot of work to show for Haberdapper. We’ll start by showing a few of the basic identity components.
The Haberdapper wordmark was given a vintage retail flair by way of its “Milk Bone” dog biscuit background shape. A color palette of dirty orange, cream, and cool gray rounded out the look.
The storefront sign was designed within the strict parameters of historic Lake Geneva’s building and sign ordinance. The sign was designed to fit within a 2-foot x 8-foot space, with a maximum area of 16 square-feet. The solution was to manufacture a painted and aged wooden sign with gold leafed letterforms. While newly manufactured, the sign looks as though its been hung for years. The background was distressed, using cracked paint, rubbing, and glazing techniques. The Haberdapper letterforms are dimensionally carved and guilded with real gold leaf.
The goal was to create an identity that looks like it could have been in place 75 years ago. We love using manufacturing techniques that the machine age offers, but finishing the artwork with “elbow grease” patina.