Basler Design Group was hired to create a new visual branding program for regional jeweler, M.C. Ginsberg. We started small but quickly progressed to the big stuff—outdoor board big. Here are a few of our concepts.
Great outdoor is not easy—but we love the challenge. These boards were written by good friend, Chris Lien. The visual elements are light and transparent, emulating the feel of looking through a gemstone. The MC ligature gives the logotype a very monogram-like element. The ligature was supported by the Ginsberg name—well-known amongst regional jewelers.