Tag Archive for: reaction

,

Fluid. Refreshing. Continuous—Without Beginning or End. No Interruption. Non-linear.

What a great name. We have been called on to develop an identity based on this one, simple word. We can’t exactly disclose the who, what, where of this project just yet. Rest assured, we will reveal the details of this company very soon. Until then, here is a first look at fluid.

Fluid has a positive vibe. Free-flowing. Continuous. Without beginning or end. Without boundaries. Our solution is a handcrafted script for the fluid word mark. To keep the graphic simple, we constrained our solution to a couple of rules:

  • One single line…as though it was drawn without lifting pen from paper.
  • One line weight.

We’re pleased with the result. It looks right. And perhaps more important, it feels right.

fluid

by
, ,

Offshore Concepts

I love upstarts. They offer all sorts of unique opportunities and challenges. This upstart, Offshore Concepts, came to Basler Design Group because of our experience in the boat building niche—especially given our experience with smaller volume, regional builders who put craftsmanship at the top of the priority list.

Typically companies like Offshore Concepts are less concerned about making their first million than they are in producing the best product around, and getting their first couple of orders.

Basler Design Group created a very unique identity, getting Offshore Concepts off to a fast start. The letterhead incorporated an innovative two-sided approach. A large version of the Offshore Concepts “shield” was printed in a very intense magenta ink on the back side of the letterhead sheet. The shield was sized in such a manner that it perfectly aligned with front-side artwork and also fold lines and margins. The super-sized shield graphic shows through the paper, creating a ghosted image on the front side.

After the basic identity components were in place, we proceeded to the design of print ads and brochures.

by
, ,

M.C. Ginsberg Outdoor

Basler Design Group was hired to create a new visual branding program for regional jeweler, M.C. Ginsberg. We started small but quickly progressed to the big stuff—outdoor board big. Here are a few of our concepts.

Great outdoor is not easy—but we love the challenge. These boards were written by good friend, Chris Lien. The visual elements are light and transparent, emulating the feel of looking through a gemstone. The MC ligature gives the logotype a very monogram-like element. The ligature was supported by the Ginsberg name—well-known amongst regional jewelers.

by
,

Hip Cat? Hepcat.

If you’re new school you say hip cat. Old school, hepcat. Either way, this Iowa City Jazz Festival Program ad for M.C. Ginsberg Jewelers is about cool as they come—a well thought out headline, and smoky, ethereal design. Advertising becomes magical when it seems this simple.

Chris Lien was the copywriter on this piece, with design handled by Bill Basler. Typographic elements are Clarendon—a current and long-term studio favorite.

IC Jazz Half Page Ad

 

by