Move That Bus

Move That Bus

The word is out and I have the all-clear from ABC TV to talk freely about my involvement in the Extreme Makeover Home Edition, Gibbs family home in West Union, Iowa. It’s not everyday that Hollywood comes to Iowa—so that alone made this a pretty big deal. Better yet, was the opportunity to help a […]

Fluid. Refreshing. Continuous—Without Beginning or End. No Interruption. Non-linear.

Posted by in Design
Fluid. Refreshing. Continuous—Without Beginning or End. No Interruption. Non-linear.

What a great name. We have been called on to develop an identity based on this one, simple word. We can’t exactly disclose the who, what, where of this project just yet. Rest assured, we will reveal the details of this company very soon. Until then, here is a first look at fluid. Fluid has […]

Hip Cat? Hepcat.

Posted by in Advertising, Design
Hip Cat? Hepcat.

If you’re new school you say hip cat. Old school, hepcat. Either way, this Iowa City Jazz Festival Program ad for M.C. Ginsberg Jewelers is about cool as they come—a well thought out headline, and smoky, ethereal design. Advertising becomes magical when it seems this simple. Chris Lien was the copywriter on this piece, with […]

94.1 IOWANAROCK

Posted by in Commentary, Design
94.1 IOWANAROCK

A number of years ago we designed everything for legendary classic rock station 94.1 KRNA. Founded by a couple of University of Iowa students, Rob Norton and Eliot Keller. KRNA grew from grassroots to powerhouse. Hell, they played a lot of Grass Roots. Rob and Eliot sold off their lifelong project in 1998. Prior to […]

G. Fine Living in the Lake Geneva Style

G. Fine Living in the Lake Geneva Style

Our involvement with quarterly magazine, The Brass Bell, caught the attention of a Boca Raton, Florida-based client interested in establishing an upscale lifestyle magazine for the Lake Geneva, Wisconsin area. This was a great opportunity—the chance to establish a vertical, niche publication for a legendary tourist destination. For those not familiar with Lake Geneva, this […]

Van Ness Engineering

Posted by in Advertising, Design
Van Ness Engineering

I have known David Van Ness of Van Ness Engineering for many years now. He is very well-known in the antique boat niche, and has a reputation for being among the best engine restorers in the business. David has worked on a few projects for me, and I have worked on a few things for […]

Haberdapper on Broadstreet

Posted by in Design

For about the last year or so, we have been working with Haberdapper, a men’s clothing store in Lake Geneva, Wisconsin. Basler Design Group developed Haberdapper’s identity program, signage, store interior and point-of-sale needs, as well as email marketing and advertising components. We have quite a lot of work to show for Haberdapper. We’ll start […]

Move Over Barbie…

Posted by in Design

Barbie, you’ve had your time. And after three years on the road—through rain, sleet, snow, sand, and salt, —frankly, you’re looking a bit haggard. Your time has come. Go freshen up, and let a new day begin. Good morning starshine, the earth says hello you twinkle above us, we twinkle below good morning starshine, you […]

ZZZZ

Posted by in Design

How do you promote Z102.9 to a University of Iowa, music download inclined/payment averse student population? This ad was specifically concepted for this tough crowd, and was featured in the U of I’s student newspaper, The Daily Iowan. The concept for this ad, hit students right where they live—in the world of free music, and […]