Look Mom, it’s Barbie!

How do you promote a radio station, targeted primarily to females, ages 24 to 45? You borrow interest from the most iconic female of all time.

This wrapped “Barbie Bus” traveled the streets of Cedar Rapids for well over three years. When the bright pink bus wrap was first introduced, young girls everywhere were begging their moms to chase it down. No joke. When the Barbie Bus was handling school routes, children squirmed with excitement. Barbie was also the chosen mode of transportation for at least one birthday party celebration. Copywriter Chris Lien was challenged with the writing the definitive Barbie euphemism—on his first day on the job no less. We think he nailed it.