15 minutes of fame

15 minutes of fame

Living in Iowa, it’s pretty easy to feel a galaxy away from the every day “goings on” of Hollywood. I have no idea what Joan and Melissa Rivers are doing this morning—nor do my Hollywood friends know that there is a deer in my backyard as I write this. So, when Hollywood comes to Iowa, […]

94.1 IOWANAROCK

Posted by in Commentary, Design
94.1 IOWANAROCK

A number of years ago we designed everything for legendary classic rock station 94.1 KRNA. Founded by a couple of University of Iowa students, Rob Norton and Eliot Keller. KRNA grew from grassroots to powerhouse. Hell, they played a lot of Grass Roots. Rob and Eliot sold off their lifelong project in 1998. Prior to […]

G. Fine Living in the Lake Geneva Style

G. Fine Living in the Lake Geneva Style

Our involvement with quarterly magazine, The Brass Bell, caught the attention of a Boca Raton, Florida-based client interested in establishing an upscale lifestyle magazine for the Lake Geneva, Wisconsin area. This was a great opportunity—the chance to establish a vertical, niche publication for a legendary tourist destination. For those not familiar with Lake Geneva, this […]

Well Done

Posted by in Commentary

I ran across this film not too long ago. I was somewhat skeptical at first, as I have seen a bunch of these “tug at the heartstrings” sort of efforts that fall flat. I feel differently about this one. The script is very good. I think the voice guy, Peter Coyote nailed it. Overall a […]

Nelson Boatworks

Nelson Boatworks

In the prior post, I mentioned a client of ours, Nelson Boatworks. Dan Nelson is a boat builder and restorer in northern Minnesota who has a reputation for creating concours-winnning, museum-grade boat restorations. This ad has a very quiet look about it. But the message is strong, and strategically on target.

Labor of love

Labor of love

I love boating. It is a lifelong passion having spent many summers on northern Lake Michigan. I am slowly turning this passion for boating and the marine industry into business and have had the pleasure of working with Chris-Craft, a Sarasota, boat builder—one of the oldest and most prestigious names in pleasure boating. This collaboration […]

Winter wonders

Posted by in Commentary
Winter wonders

About a week ago, I was asked to teach an undergraduate, advanced graphic design class, at nearby Mount Mercy University. I have never formally taught anyone anything. But, I do enjoy teaching. It seems like a natural extension of what I do as a communicator. I have one full class period under my belt. Nobody […]

Whew, what a day

Posted by in Commentary
Whew, what a day

February 8, 2010—a day to remember. First, our official entry into the web universe. Now, three posts later, we’re building confidence. We have a lot to say. Hang with us while we sort it all out. For now, here’s where you can find us.

First things first

Posted by in Commentary
First things first

Basler Design Group is a visual design and marketing resource based in Cedar Rapids, Iowa. We’re a technically savvy design studio, founded in 1990. In fact our roots go back long before that. We got our start in this business long before computers. Remember 1983? There was no raster data. Just a darn fine roll […]

A new day

Posted by in Commentary
A new day

We have taken our share of lumps since…oh, about 1993…given our minimalist presence on the web. Well, I am happy to say, 2010 brings new hope. Basler Design Group will embrace the web, just like we have for our other clients. In our own defense, we are quite good at this web thing. We have […]