Z

In just a few short years, a logo of ours has reached iconic status. Basler Design Group has had a long time relationship with Rob Norton, owner of Contemporary Hit Radio station, Z 102.9.

Let it be known—Rob is a character. He has a personality all his own, but if you can solve the puzzle, you’ll find a brilliant marketing mind. Our business relationship goes back 18 years, so I think we’re getting along well. And based on the work we have done together, the partnership seems to be working.

Known formally as Z102.9, (KZIA if you pay attention to FM radio call letters), this powerhouse of a radio station is known today as—simply—Z.

The design objective with the Z identity was to create a mark that was incredibly versatile and clean. Somewhere along the way, the principles behind a color blindness test made its way into the logo color palette. Yellow, yellow with a tinge of orange, and yellow with a tinge of green. These three colors are combined in such a manner that makes one’s eyes vibrate with glee.

We have 18 years of KZIA work to show. We’ll start with a simple statement—Z.