If you’re new school you say hip cat. Old school, hepcat. Either way, this Iowa City Jazz Festival Program ad for M.C. Ginsberg Jewelers is about cool as they come—a well thought out headline, and smoky, ethereal design. Advertising becomes magical when it seems this simple. Chris Lien was the copywriter on this piece, with […]
Our involvement with quarterly magazine, The Brass Bell, caught the attention of a Boca Raton, Florida-based client interested in establishing an upscale lifestyle magazine for the Lake Geneva, Wisconsin area. This was a great opportunity—the chance to establish a vertical, niche publication for a legendary tourist destination. For those not familiar with Lake Geneva, this […]
I have known David Van Ness of Van Ness Engineering for many years now. He is very well-known in the antique boat niche, and has a reputation for being among the best engine restorers in the business. David has worked on a few projects for me, and I have worked on a few things for […]
Our relationship with Rob Norton at Z102.9 goes back some 18 years. “But Z102.9 has only been on the air for 12 years,” you say? Well, this is true. Rob’s relationship with Basler Design Group goes back to about 1992, when he, and partner Eliot Keller, owned another iconic Rock radio station, KRNA, based in […]
In just a few short years, a logo of ours has reached iconic status. Basler Design Group has had a long time relationship with Rob Norton, owner of Contemporary Hit Radio station, Z 102.9. Let it be known—Rob is a character. He has a personality all his own, but if you can solve the puzzle, […]
A long, long time ago, the word implant conjured up a much different mental picture (especially to a commercial feedlot owner) than it does today. Basler Design Group was hired by BIggs Gilmore, and Upjohn Animal Health to create product launch and sales support materials for Implus. Implus materials sported a look that walked a […]
In the prior post, I mentioned a client of ours, Nelson Boatworks. Dan Nelson is a boat builder and restorer in northern Minnesota who has a reputation for creating concours-winnning, museum-grade boat restorations. This ad has a very quiet look about it. But the message is strong, and strategically on target.
I love boating. It is a lifelong passion having spent many summers on northern Lake Michigan. I am slowly turning this passion for boating and the marine industry into business and have had the pleasure of working with Chris-Craft, a Sarasota, boat builder—one of the oldest and most prestigious names in pleasure boating. This collaboration […]