Entries by Bill Basler

Well Done

I ran across this film not too long ago. I was somewhat skeptical at first, as I have seen a bunch of these “tug at the heartstrings” sort of efforts that fall flat. I feel differently about this one. The script is very good. I think the voice guy, Peter Coyote nailed it. Overall a […]


Haberdapper on Broadstreet

For about the last year or so, we have been working with Haberdapper, a men’s clothing store in Lake Geneva, Wisconsin. Basler Design Group developed Haberdapper’s identity program, signage, store interior and point-of-sale needs, as well as email marketing and advertising components. We have quite a lot of work to show for Haberdapper. We’ll start […]

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Move Over Barbie…

Barbie, you’ve had your time. And after three years on the road—through rain, sleet, snow, sand, and salt, —frankly, you’re looking a bit haggard. Your time has come. Go freshen up, and let a new day begin. Good morning starshine, the earth says hello you twinkle above us, we twinkle below good morning starshine, you […]



How do you promote Z102.9 to a University of Iowa, music download inclined/payment averse student population? This ad was specifically concepted for this tough crowd, and was featured in the U of I’s student newspaper, The Daily Iowan. The concept for this ad, hit students right where they live—in the world of free music, and […]

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A lot has changed in radio over the last few years. Z has been a pioneer since the station’s conception. HD Radio is one such example. I won’t attempt to explain HD radio here. I would look like a poser and the true audio geeks would rain down on my misuse of all the esoterica. […]

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Our relationship with Rob Norton at Z102.9 goes back some 18 years. “But Z102.9 has only been on the air for 12 years,” you say? Well, this is true. Rob’s relationship with Basler Design Group goes back to about 1992, when he, and partner Eliot Keller, owned another iconic Rock radio station, KRNA, based in […]



In just a few short years, a logo of ours has reached iconic status. Basler Design Group has had a long time relationship with Rob Norton, owner of Contemporary Hit Radio station, Z 102.9. Let it be known—Rob is a character. He has a personality all his own, but if you can solve the puzzle, […]


Amana…more than bratwursts and beer

From about 1991 to 2002, Basler Design Group had the pleasure working with several great people at Amana Refrigeration. We did some great work, moved the brand ahead, and had a lot of fun in the process. One such character was Dennis McNeil. Dennis was a new hire in the Heating & Cooling area. As […]


Midwestern University

Midwestern University Basler Design Group, in partnership with our colleagues at Click New Media Group, recently completed a Website redesign for Downers Grove, Illinois based Midwestern University. The Website refresh was handled in tandem with the deployment of a content management system from Seattle-based Ingeniux. The challenges with doing a university-wide Website update are numerous, […]