Entries by Bill Basler

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Move That Bus

The word is out and I have the all-clear from ABC TV to talk freely about my involvement in the Extreme Makeover Home Edition, Gibbs family home in West Union, Iowa. It’s not everyday that Hollywood comes to Iowa—so that alone made this a pretty big deal. Better yet, was the opportunity to help a […]

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15 minutes of fame

Living in Iowa, it’s pretty easy to feel a galaxy away from the every day “goings on” of Hollywood. I have no idea what Joan and Melissa Rivers are doing this morning—nor do my Hollywood friends know that there is a deer in my backyard as I write this. So, when Hollywood comes to Iowa, […]

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Offshore Concepts

I love upstarts. They offer all sorts of unique opportunities and challenges. This upstart, Offshore Concepts, came to Basler Design Group because of our experience in the boat building niche—especially given our experience with smaller volume, regional builders who put craftsmanship at the top of the priority list. Typically companies like Offshore Concepts are less […]

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M.C. Ginsberg Outdoor

Basler Design Group was hired to create a new visual branding program for regional jeweler, M.C. Ginsberg. We started small but quickly progressed to the big stuff—outdoor board big. Here are a few of our concepts. Great outdoor is not easy—but we love the challenge. These boards were written by good friend, Chris Lien. The […]

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Hip Cat? Hepcat.

If you’re new school you say hip cat. Old school, hepcat. Either way, this Iowa City Jazz Festival Program ad for M.C. Ginsberg Jewelers is about cool as they come—a well thought out headline, and smoky, ethereal design. Advertising becomes magical when it seems this simple. Chris Lien was the copywriter on this piece, with […]

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94.1 IOWANAROCK

A number of years ago we designed everything for legendary classic rock station 94.1 KRNA. Founded by a couple of University of Iowa students, Rob Norton and Eliot Keller, KRNA grew from grassroots-to-powerhouse. Rob and Eliot sold off their lifelong project in 1998. Prior to them doing so, we kicked off a new look for […]

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G. Fine Living in the Lake Geneva Style

Our involvement with quarterly magazine, The Brass Bell, caught the attention of a Boca Raton, Florida-based client interested in establishing an upscale lifestyle magazine for the Lake Geneva, Wisconsin area. This was a great opportunity—the chance to establish a vertical, niche publication for a legendary tourist destination. For those not familiar with Lake Geneva, this […]

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Van Ness Engineering

I have known David Van Ness of Van Ness Engineering for many years now. He is very well-known in the antique boat niche, and has a reputation for being among the best engine restorers in the business. David has worked on a few projects for me, and I have worked on a few things for […]