I have known David Van Ness of Van Ness Engineering for many years now. He is very well-known in the antique boat niche, and has a reputation for being among the best engine restorers in the business. David has worked on a few projects for me, and I have worked on a few things for him. Recently we were asked to take a new look at his advertising and marketing communications with the goal of creating a presence given today’s dynamics within this small niche.

Here is a look at the first creative in this ad new series. The concept focuses on several types of enthusiasts:

• Those interested in totally rebuilt internals with museum-grade external restoration for Concours-level competition.
• Those interested in a partial rebuild with good (but not necessarily Concours-level) exterior cosmetics.
• And those interested in building an ultra-reliable vintage motor, with little regard to exterior detailing.

This is a very straightforward concept executed in a very clean style. There are several other ads in the series that we will show soon.