Amana…more than bratwursts and beer

Amana…more than bratwursts and beer

From about 1991 to 2002, Basler Design Group had the pleasure working with several great people at Amana Refrigeration. We did some great work, moved the brand ahead, and had a lot of fun in the process. One such character was Dennis McNeil. Dennis was a new hire in the Heating & Cooling area. As […]

Midwestern University

Posted by in Design, Web
Midwestern University

Basler Design Group, in partnership with our colleagues at Click New Media Group, recently completed a Website redesign for Downers Grove, Illinois based Midwestern University. The Website refresh was handled in tandem with the deployment of a content management system from Seattle-based Ingeniux. The challenges with doing a university-wide Website update are numerous, with many […]

Yes, we’ve handled implants

Yes, we’ve handled implants

A long, long time ago, the word implant conjured up a much different mental picture (especially to a commercial feedlot owner) than it does today. Basler Design Group was hired by BIggs Gilmore, and Upjohn Animal Health to create product launch and sales support materials for Implus. Implus materials sported a look that walked a […]

Nelson Boatworks

Nelson Boatworks

In the prior post, I mentioned a client of ours, Nelson Boatworks. Dan Nelson is a boat builder and restorer in northern Minnesota who has a reputation for creating concours-winnning, museum-grade boat restorations. This ad has a very quiet look about it. But the message is strong, and strategically on target.

Labor of love

Labor of love

I love boating. It is a lifelong passion having spent many summers on northern Lake Michigan. I am slowly turning this passion for boating and the marine industry into business and have had the pleasure of working with Chris-Craft, a Sarasota, boat builder—one of the oldest and most prestigious names in pleasure boating. This collaboration […]

Winter wonders

Posted by in Commentary
Winter wonders

About a week ago, I was asked to teach an undergraduate, advanced graphic design class, at nearby Mount Mercy University. I have never formally taught anyone anything. But, I do enjoy teaching. It seems like a natural extension of what I do as a communicator. I have one full class period under my belt. Nobody […]

Whew, what a day

Posted by in Commentary
Whew, what a day

February 8, 2010—a day to remember. First, our official entry into the web universe. Now, three posts later, we’re building confidence. We have a lot to say. Hang with us while we sort it all out. For now, here’s where you can find us.

First things first

Posted by in Commentary
First things first

Basler Design Group is a visual design and marketing resource based in Cedar Rapids, Iowa. We’re a technically savvy design studio, founded in 1990. In fact our roots go back long before that. We got our start in this business long before computers. Remember 1983? There was no raster data. Just a darn fine roll […]

A new day

Posted by in Commentary
A new day

We have taken our share of lumps since…oh, about 1993…given our minimalist presence on the web. Well, I am happy to say, 2010 brings new hope. Basler Design Group will embrace the web, just like we have for our other clients. In our own defense, we are quite good at this web thing. We have […]